Rodrigo Tavares Paiva — VP of Marketing Enablement at Ashley Furniture Industries, founder of Deego AI Agency
Marketing Leader · Systems Builder · Artist

Two decades across
digital, traditional, ecommerce,
and the systems that connect them.

Twenty-two years in marketing — digital, traditional, and international. A separate consulting practice for fashion and retail. A current role managing the infrastructure behind a $2.2B wholesale division. And a third register entirely: painting. Street art as a teenager in Brazil. Canvas as an adult. Private collectors, not galleries.

Rodrigo Tavares Paiva is a marketing and business transformation executive with more than 22 years of experience spanning digital marketing, international expansion, enterprise technology, and AI-driven innovation. As Vice President of Marketing Enablement at Ashley Furniture Industries, he leads the marketing systems, automation, and operational infrastructure supporting a $2.2 billion wholesale division, while helping shape growth strategies across global markets.

Known for bridging strategy, technology, and execution, Rodrigo has built and scaled initiatives ranging from Ashley.com to international marketing programs across 70+ countries. He also advises brands on digital transformation and AI adoption, bringing a builder's mindset to every challenge. Outside of business, he maintains a lifelong creative practice as an abstract contemporary painter, channeling the same curiosity and vision that have defined his career.

Connect on LinkedIn View Original Paintings VP of Marketing Enablement · Systems Architect · Consultant · Artist
22+
Years
71
Countries
350+
Stores
4
Pillars

Started in fashion. Moved to furniture. Stayed for the scale. VP-level roles in international marketing and marketing enablement at Ashley Furniture Industries. A parallel consulting practice for fashion and retail. An agentic operating system called DeegoOS. And a lifelong practice of painting — from street art in Brazil to canvas in Tampa. Three distinct registers. One person. Back to Deego Design →

01 -- Practice

Enterprise marketing meets autonomous operations.

Marketing Enablement

VP of Marketing Enablement at Ashley Furniture Industries, overseeing marketing for a $2.2B wholesale business division. Previously VP of International Marketing, expanding the international footprint with consultation tactics to drive revenue and traffic across 350+ stores in 71 countries.

  • $2.2B wholesale division
  • Omnichannel strategy
  • International expansion -- 71 markets
  • Ecommerce launch

Agentic Systems

Building DeegoOS -- an agentic operating system that replaces headcount with autonomous agents. Marketing, creative, sales, and project management all run on systems, not people.

  • Campaign automation
  • Agent-led content production
  • Self-driving pipeline management
  • Autonomous project coordination
02 -- Experience

Enterprise and autonomous — two careers, one throughline.

2024 -- Present
VP of Marketing Enablement
Ashley Furniture Industries
Overseeing marketing for a $2.2B wholesale business division. Leading digital transformation, omnichannel strategy, and marketing operations at the world's largest furniture manufacturer.
2019 -- 2024
VP of International Marketing
Ashley Furniture Industries
Expanded the international footprint with marketing consultation tactics to increase revenue and traffic across 350+ stores in 71 countries. Built the international marketing function from the ground up.
2019 -- Present
Founder & Principal
Deego Design
Contemporary art studio producing original portraiture and abstract work. Sold to private collectors across Brasil and the United States.
2024 -- Present
Founder & Architect
Deego AI Agency
Autonomous marketing agency powered by DeegoOS. Strategy, creative, execution, and reporting delivered by an agentic workforce instead of a traditional team.
03 -- DeegoOS

The operating system beneath the agency.

01
Marketing & Advertisement
Autonomous campaign execution, channel management, and spend optimization. From strategy to delivery, systems do the work.
02
Creative & Content
Agents generate assets, write copy, and maintain brand consistency across every touchpoint at a fraction of the cost.
03
Sales Operations
Lead generation, outreach, pipeline management, and follow-up run continuously without growing the team.
04
Project Management
Deliverables, milestones, stakeholders, and reporting all handled by agents, not headcount.
04 -- Ventures

Two ventures that prove the approach.

Atelier
Deego Design
Contemporary art studio producing original portraiture and abstract work. Private collectors in the U.S. and Brazil. Street art roots. Canvas today. View the collection →
Original abstract painting by Deego — neo-expressionist artwork from Deego Design studio
Autonomous Agency
Deego AI Agency
Full-stack marketing agency powered by DeegoOS. Built on Higgsfield infrastructure. Delivers through an agentic workforce rather than traditional staffing.
Built on Higgsfield.
05 -- Background

From Brasil to the boardroom, via Newark and New York.

Born in Brasil. Raised in Newark and West Orange, New Jersey. New York City was always a train ride away -- a city that taught him early that velocity and execution matter more than pedigree.

Fresh out of college, he interned at a fashion agency and was hired full-time. He ran SEO, affiliate marketing, and social strategy -- the kind of direct-response marketing that doesn't leave room for ambiguity.

From fashion to furniture, from individual contributor to vice president of international marketing, and then VP of Marketing Enablement overseeing a $2.2B wholesale division. The throughline has been consistent: find the leverage point, build the system, and let it run. Consulting marketing tactics for 350+ stores across 71 countries gave him a rare perspective on what actually works at scale.

Today he lives in Tampa, Florida. He paints. He builds agentic systems. He believes the next era of business will be won by those who build the best systems, not the biggest teams.