Rodrigo Tavares Paiva — VP of Marketing Enablement at Ashley Furniture Industries, founder of Deego AI Agency
Biography · Rodrigo Tavares Paiva

Two decades across
digital, traditional, ecommerce,
and the systems that connect them.

Twenty-two years in marketing — digital, traditional, and international. A separate consulting practice for fashion and retail. A current role managing the infrastructure behind a $2.2B wholesale division. And a third register entirely: painting. Street art as a teenager in Brazil. Canvas as an adult. Private collectors, not galleries.

Rodrigo Tavares Paiva spent two decades in marketing before his current VP role. He built the international function at the world's largest furniture manufacturer — 71 countries, 350+ stores. Consults for fashion and retail brands on the side. Now manages the marketing systems and enablement behind a $2.2B wholesale division. Builds DeegoOS — an agentic operating system that runs businesses without human bottlenecks.

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22+
Years of Experience
71
Countries Supported
350+
Retail Locations
$2.2B
Division Supported

Not simply a marketer. An operator who builds the infrastructure that lets organizations scale. Back to Deego Design →

Ashley Furniture Industries ● $2.2B Division ● 71 Countries ● 350+ Retail Locations
01 — Practice

The Architect Behind Scalable Growth.

For more than two decades, Rodrigo has operated at the intersection of marketing, technology, operations, and international expansion. Not as a specialist in one lane, but as the connective tissue that makes complex organizations move faster.

Marketing Systems & Enablement

Designs the infrastructure that lets marketing scale across brands, geographies, and channels without linear headcount growth.

  • Marketing Automation
  • Content Operations
  • Brand Governance
  • Performance Analytics

International Expansion

Built and scaled the international function for the world's largest furniture manufacturer — from 0 to 71 countries.

  • Market Entry Strategy
  • Localization Systems
  • Cross-border Ecommerce
  • Retail Partnership

Digital Transformation

Led the digital pivot for a $2.2B wholesale division — ecommerce, omnichannel, data infrastructure, and AI adoption.

  • Platform Architecture
  • Data Unification
  • AI/ML Integration
  • Change Management

Executive Advisory

Advises fashion and retail leadership on marketing technology, organizational design, and growth strategy.

  • Org Design
  • Vendor Selection
  • Budget Optimization
  • Board Reporting
02 — Impact

Outcomes That Compound.

The work isn't theoretical. It shows up in revenue, reach, and organizational velocity.

$2.2B Division Enabled

Marketing systems and automation infrastructure supporting Ashley Furniture's wholesale division across all channels.

71 Countries Activated

Built the international marketing function from zero — localization, compliance, channel strategy, and team hiring.

350+ Retail Locations

Omnichannel enablement for the world's largest furniture retail network — POS, inventory, and customer data unification.

DeegoOS Operating System

Agentic AI system that automates marketing operations, content production, and business workflows for clients.

03 — Philosophy

How the Work Gets Done.

A set of principles that have held across two decades, three continents, and countless reorgs.

Systems Over Heroics

One-off wins don't scale. Build the machine that produces the win repeatedly, then optimize the machine.

Clarity Before Velocity

Most teams move fast in the wrong direction. Define the problem, align the stakeholders, then execute ruthlessly.

Own the Outcome

Not the deliverable. Not the process. The business result. Everything else is a means to that end.

04 — Ventures

What Else Is Being Built.

The work extends beyond the day role into systems, art, and advisory.

DeegoOS

An agentic operating system for business automation. Multi-agent workflows that handle research, content, operations, and strategy without human bottlenecks.

Deego Design

Contemporary abstract painting practice. Acrylic on canvas. Private collectors. No gallery representation. View Collection →

05 — Connect

Open to the Right Conversations.

Selective advisory. Strategic boards. Founder-to-founder. If the problem is systems, scale, or marketing infrastructure — let's talk.

Marketing technology & automation strategy for scaling brands
International expansion & go-to-market for retail & consumer
Digital transformation & AI adoption for traditional enterprises
Executive advisory for marketing leadership & organizational design
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