Rodrigo Tavares Paiva — Enterprise transformation executive leading the systems, automation, content operations, and technology infrastructure behind Ashley Furniture Industries’ $2.2B wholesale division.
Not simply a marketer. An operator who builds the infrastructure that lets organizations scale. Back to Deego Design →
For more than two decades, Rodrigo has operated at the intersection of marketing, technology, operations, and business transformation. His work focuses on building the systems that make growth repeatable — connecting strategy, automation, AI, content, and enablement into scalable operating models. From launching digital initiatives and supporting international expansion across 70+ countries to leading enterprise marketing operations and AI transformation efforts, his focus has remained consistent: creating infrastructure that enables organizations to perform at a higher level.
Supported international growth initiatives spanning more than 70 countries and hundreds of retail locations worldwide.
Lead the technology, workflow, content, and operational ecosystem supporting a $2.2B wholesale division.
Built and scaled marketing initiatives across ecommerce, digital media, automation, content operations, and customer experience.
Developing operational frameworks that leverage AI, automation, and intelligent systems to increase organizational output without proportional increases in headcount.
DeegoOS is an evolving framework designed to help organizations scale through intelligent systems, AI agents, automation, workflows, and human expertise working together as a unified operating model. Rather than replacing people, the goal is to increase leverage, improve efficiency, and redefine how modern organizations create value.
A creative laboratory exploring branding, storytelling, customer experience, visual systems, and business strategy.
Explore the Studio →A venture dedicated to designing AI-powered workflows, automation frameworks, and operational systems that help organizations achieve more with less complexity.
Discover the Approach →Long before leading transformation initiatives and designing enterprise systems, Rodrigo developed a creative practice through street art and painting. That same curiosity continues to influence how he approaches business, technology, and problem solving today.
Born in Brasil. Raised in Newark and West Orange, New Jersey. New York City taught him early that velocity and execution matter more than pedigree.
Fresh out of college, he interned at a fashion agency and was hired full-time. He ran SEO, affiliate marketing, and social strategy — the kind of direct-response marketing that doesn't leave room for ambiguity.
From fashion to furniture, from individual contributor to vice president of international marketing, and then VP of Marketing Enablement overseeing a $2.2B wholesale division. The throughline: find the leverage point, build the system, and let it run.
Today he lives in Tampa, Florida. He paints. He builds agentic systems. He believes the next era of business will be won by those who build the best systems, not the biggest teams.
Whether you're modernizing marketing operations, exploring AI-enabled growth, or designing the future operating model of your organization, let's start a conversation.